100% is a design company that is developing some very interesting products. Their latest creation is to take the stainless steel bracelet commonly found on sporty watches, and hiding the time display between the gaps in the links of the bracelet. This is a really cool, low-key idea that is bound to impress people. In someways it reminds me of how Tag Heuer’s concept watch would display the time by lighting up LEDs behind a cascade of diamonds embedded in a bracelet a couple years ago. While not available for purchase just yet, the watch above is supposed to be coming to market in a couple months at under US$400. (Found on CrunchGear)
