Don’t know what to watch tonight? Check out Jinni then. Using something they are calling Movie Genome,Jinni sets up attributes to movies and TV shows,and then determines what you may like based on different keywords or even what mood you are in. Having played around with it for a bit,I am liking it quite a bit. It’s got a pretty cool interface,and a simple way to rate movies you have seen or don’t think you would be interested in. The entire system is a bit similar to Pandora,where that tries to figure out what sort of music you like,this tries to figure out what movies/TV shows you like. If you want to read more about it,check out TechCrunch’s extensive write-up.

Thanks for the overview of Jinni! We always welcome feedback as we work on developing and improving our beta service.